About us

As businesses grow, every business owner can describe their painful/unprofitable clients in detail… but does your sales team and referral partners clearly understand who your BEST clients are and *why* they are your best? If they had the ability to only bring in new business that looks like your best clients, how would your business and life improve? Would it bring your business to the next level? Allow you to let go of the sales reigns successfully? Increase the valuation of the business?

Criterion guides established leaders of small to medium-sized businesses to:
     1) Evolve prospecting and sales processes with purpose and meet their company’s growth initiatives
     2) Secure upgraded new clients that increase the bottom line

We co-create a customized game plan with you, then arm you with the right tools & technology to optimize your sales operations and achieve goals. We do this through a powerful blend of human-centered approaches and our proprietary Prospect Scouting Report technology.

At Criterion Business Development, we are focused on authentically helping our clients achieve their revenue goals, doing business with integrity and building strong relationships. Few things are more satisfying to us than helping clients achieve wins and witnessing the happiness that their success generates.

You and your business are unique. Let’s not take a cookie-cutter approach to building your business - let’s make what we do fit you, your needs, and the needs of your clients.

Stop letting painful and unprofitable clients stunt your growth, and start being confident about your prospecting efforts!
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